The Company's Philosophy

With Apli Kids, our goal is for children to learn as they play, bringing out the artist, mathematician, writer or astronaut within them.

Every child is different and at the same time unique, with their own personality and preferences, with their own pace of development.

The game is necessary for the development of the various characteristics, abilities and intelligence of each child.

The game teaches children to be independent and educates them about their relationship with the world, gain emotional balance and develop their self-esteem.

When children play they have fun and are excited.

This joy that fills them is the basis for learning that will accompany them for the rest of their lives.

Because emotions are the most effective way to consolidate knowledge and make children feel that they can achieve anything.

Play is a way of learning and games are the best ally.

Using the right toys in children’s hands will make today’s happy children, tomorrow’s curious and creative adults with the following skills developed.

Games that require concentration, planning and memory encourage children to concentrate and thus develop knowledge and patience

Three-dimensional thinking develops spatial perception, a skill essential to architects, pilots, surgeons, painters, sculptors, and engineers.

Appropriate games and appropriate activities according to the age of each child, such as painting, modeling, etc., train children’s hands and eyes in such a way that they develop their ability for coordinated precision movements.

Creativity helps children realize their ideas and imagination. It helps them see what others don’t. Curiosity, exploration and imagination will help children acquire the skills they will need as adults.

Children’s Mathematical thinking develops when they play with shapes, colors and numbers. Their knowledge will help them solve problems, and practice their memory.

When children play, they laugh, they are excited and they learn. They develop the ability to feel and achieve their purpose. At the same time they become independent adults to interact successfully with the world.

The APLI Company was founded in 1932 with the aim of producing products for the office.

The landmark year was 1958 when the company began manufacturing self-adhesive labels and over the next 10 years the APLI brand became a household name.

In recent years, APLI, following the company’s motto: “DIVERSIFY (diversify)”, created the series of educational games Apli Kids where together with schools and teachers, materials were designed and products were produced that facilitate and support the educational process.